About
GÜDERICH is a gender-neutral experience.
GÜDERICH is a new approach to fragrance, beauty, and fashion. We’re the internet’s favorite luxury provider.
Affirmations + Manifestation got us here.
We use güde words exclusively, in all of our gear as a reminder that you are capable and worthy of creating a life you want.
GÜDERICH began as set of affirmations founder Jonathan Richardson wrote to himself while dealing with dark days during his early 20 (somethings).
Already having a background in beauty + fashion he understood how powerful the right routine could be to transform the skin, body, and confidence. Jon decided that the best way to get out a small but powerful message, that reassured him in moments of darkness was to create (and share) as many good (or GÜDE) moments as possible. From there - Güderich Skincare, Fragrance, and Gear were born.
After traveling for months sampling organic ingredients and premium fabrics Jon, developed the beauty and fashion experience known today as GÜDERICH.
The root of Jon’s purpose is to spread love, boost confidence and normalize the complexities of the human experience. And he intends to use every medium he possibly can to convey that message and feeling.
Meet Jon
Founder + CEO Jonathan Richardson
Dive into the world of GÜDERICH with Jon Richardson, a beacon of beauty and inclusivity. As @CheckoutJon on TikTok, he captivates over 192K+ followers with a unique fusion of lifestyle, beauty, and travel insights.
Starting in the modeling industry with notable brands like AMEX and ALDO, Jon's passion evolved into creating GÜDERICH—a brand that celebrates natural, gender-neutral products. As its CEO and creative director, Jon ensures GÜDERICH is more than just a brand; it's a lifestyle enriched with flair and functionality.
Through his role at BRAVO Agency, Jon also shapes creative strategies across entertainment sectors. Online, he becomes SkincareBro, offering relatable beauty wisdom that encourages everyone to embrace their true selves.
Explore GÜDERICH through Jon's eyes at CHECKOUTJON.com, and see how he's not just following trends—he's creating them.
Luxury Moments made for YOU
SKINCARE
Our skincare essentials are created with clean and cruelty-free formulas designed to help you look and feel your nourished, juicy best.
FRAGRANCE
Oil Parfüm | The Gender Neutral Fragrance Experience is created with clean and cruelty-free formulas. Gude Scents are designed to combine with the skin’s natural ph, curating a unique scent with each user.
GEAR
Premium Apparel, Accessories and Home accents created without gender, designed for any and everyone. Most of the Gear line ( made up of apparel, accessories, and home accents) features Jon's mantra: "I am a luxury experience" for those who use these products as self-love reminders and affirmations. What we’d call “the essentials”.
GÜDERICH produces their brand name collections in safe and fair conditions at independent workshops across the globe. Their collections are eco-conscious, luxurious, and custom to fit each user.
GÜDERICH is an independently owned and operated small business.
GÜDERICH is a black and LGBT+ owned business.